Schools, Trains and Change Management

Today I was travelling back by train from a meeting in Manchester. Hot choc in hand I arrived at the platform and found that the train I was to catch had been cancelled.  No worries. Trainline App to hand (I wasn’t alone – another guy also had this) I worked out what I needed in no time. No worries.

In front of me was a chap who looked confused.  He asked another guy what was happening with the trains and he replied to say he had an app that said the next train was due shortly, quick change then onward no worries.  Chap was pleased to help and confused guy glad of the info and he hung around phone app guy in some sort of subconscious thankyou mode.

The platform soon filled with lots of other people.  One threesome couldn’t see their train on the departure board so they went off to seek a train person to ask.  There was shoulder shrugging and frowning in equal measure.

Finally the train arrived, we all piled in for one stop then piled out again at the next station to change.  The app people, including myself, stepped straight onto the connecting train on platform 3 quite confidently.  Elsewhere other voices could be heard asking the same question.

Is this the train for Preston?  Is it?  You think so?  Yeh I’m pretty sure it is.  According to this app it is yes.  Noone seems to know for sure.  You’d think they’d put someone on here to ask wouldn’t you?

Complete strangers reaching out for the right information and reassurance but sadly both were in short supply.  People were resigned to their fate now.  Doors shut and necks continued to crane looking for signs and confirmation that they were headed in the right direction.  Like a slightly smug individual I opened my laptop on a free table and got working.

Why the train story?  For me it illustrates what happens when there’s an enforced change and people have to divert from their usual trajectory.  Some people are in the know and can crack on.  Some people are good at finding out the answers and seek either authority or peers.  Passengers with access to the latest info at the point where it’s needed are able to cope with the change and even become useful to those who are less connected.

When social media is used proactively, responsively and strategically by schools to the benefit of their community it’s magical and empowering and it’s precisely why we do it; we’ve called it ‘improving the parent journey’.

For more visit Blippit Social

Head Teacher Comment: Surveying the parental community on Facebook

As part of our managed and monitored social media service for schools (Blippit Social) we recently ran a fast turnaround ‘end of term’ survey for Lammack Primary School’s Head Teacher, Mrs Paula Duckworth.

We asked Paula to comment on the experience of using Facebook to survey parents as part of the school’s ongoing Blippit Social service.

We are so busy but we didn’t need to worry about sorting the survey – it just happened!

Surveying parents is no small task and with time being so short the challenge was how to do it in a way that may also get a wider range of parents responding.

Lammack agreed to our suggestions that they could

  1. do it in Facebook – familiar environment, save some trees
  2. include a random prize draw

With the survey built we then put measures in place to sanity check the Facebook community responses to ensure that

  • participants were actually parents/family
  • it was easy for parents to accurately and quickly respond

Questions were a mix of 1-5 range type (examples below) and free comment areas.

survey questions

Once signed off by school we looked back at previous months’ parental engagement data (included in Blippit Social) to see when parents would be most likely to respond.  We then scheduled a Facebook Update to go on to the school Page at a specific time on a specific day when we knew, based upon our historic data, that parents would be more likely to engage.

Mobile vs Desktop

[well type=””]
On average each participant spent 4mins 14secs completing this Parental Questionnaire – which is quite quick when you see the mobile/desktop split of respondents (above)
[/well]

We’ve a strong feeling that it’s because the survey was actually within Facebook that parents commented more freely and naturally than they might otherwise do.  The comments were only seen by school.  We need to do many more surveys to establish this for sure but the signs were there based on responses.

pretty chart
Example of how respondent answers are presented.

Only the school could see the responses coming in as they happened.  We got the results in Microsoft Excel  as well as ‘pretty’ PDF documents to share with SLT and Governors which will save me time.

What next?
  1. We’ll do more surveys for Heads through the Blippit Social service because we know just how hard it is to fit in doing them efficiently and effectively.
  2. We’ll be doing hashtag surveys next which are really lightweight, fast and dare we say ‘exciting’?

Fancy trying this approach like Lammack Primary?  Just get in touch with us at Blippit.

Also see:

Improve response rates mid year on Ofsted Parent View Questions & other surveys too!

FlierIf, like us, you know that it’s ‘a bit challenging’ sometimes to get parents to fill in the mid-year Parent Survey that you’ve created based upon Ofsted’s Parent View form, this may be an innovative approach that will go down well.

FREE TO BLIPPIT SOCIAL SCHOOLS!
This is very low friction from a parent point of view because school is already engaging parents via Facebook so delivering and completing the survey actually ‘in’ Facebook makes the process nice and easy.

Data collection and collation is all taken care of too.  The moment a parent hit’s SEND your data is saved and automatically presented for easy interpretation by SLT & Governors.

NOT A BLIPPIT SCHOOL?
Prices for non-Blippit Social schools are listed below.


FAQs

[toggles class=”yourcustomclass”] [toggle title=”Is this just for the parent survey?”]No. This was just an example of a survey that we created.  You can survey parents on any topic you need to at any time[/toggle][toggle title=”Can we have space for comments” class=”in”]Yes. You can have unlimited space for comments.[/toggle] [toggle title=”How can we filter so only our parents are able to take part?”]Easily done – give out a school code/password to each family by text or letter and make entering that code a part of the survey.[/toggle] [toggle title=”Is it one response per child or per parent?”]A survey can be set up to cater for either.[/toggle] [toggle title=”How do we do a follow up of survey participation?”]We can include a compulsory question for people to enter their full family name so as not to rely on a Facebook profile names which may in the odd case be less helpful. Knowing who has responded and who hasn’t will be much simpler. Participation in surveys can also be incentivised via FB – i.e. we can use a prize draw feature to generate a random winner as a ‘thanks for participating’.[/toggle][toggle title=”What’s the cost?”]This is a free and ‘on demand’ service to all schools who use our Blippit Social service.  Schools who don’t use our Blippit Social Service can buy in ti Social Surveys at the rates below.  (Small school discount of 20% applies if you’re a Nursery, Infant or Juniors only school)

  • up to 10 questions  £  59
  • 11-20 questions      £  69
  • 21-30 questions      £  79
  • 31-40 questions      £  89
[/toggle] [/toggles]
  1. Here’s how it would look on your school Facebook Page timeline except customised to your school
    Parental Survey on Facebook
  2. Below is one version of a survey which would normally just be seen in Facebook so that parents don’t get stressed moving off to another website but for this blog post we’ve placed it here as well.  You’re welcome to fill it in to get a feel for it 🙂

You've got that yucky feeling? Blippit chat to Kidsafe

This week Blippit Social met up with NW based Kidsafe for a chat about safeguarding, child exploitation and the importance of not keeping experiences inside that give a child a ‘yucky feeling’ as Kidsafe describe it.

Blippit Social’s approach & beliefs about the importance of schools having a social approach to parental engagement complement Kidsafe’s work well which is why we’ve some interesting ideas bubbling in the pipeline now that will mean good things for schools in the future.

blippit social and kidsafe
“They know it’s a puppet!” Jude Walker from Kidsafe with KS.

Communicating with parents heading in to the festive season within the structure of the Aristotelian Dramatic Arc!

The story arc of your school should ideally be less Aristotelian and more ‘Downton-ian’ where the peaks and troughs are relatively gentle and you could be forgiven for thinking that nothing much is really going on!

When school is on the front foot & leading communication it helps to make responding to parents less of a drama. We think Facebook is a key factor in taking the lead towards reclaiming school’s position as the authoritative news source.

Fishing where the fish are does work & if you’d like to know more you’re welcome to call 01772 657 100 or support@blippit.co.uk