Head Teacher Comment: Surveying the parental community on Facebook

As part of our managed and monitored social media service for schools (Blippit Social) we recently ran a fast turnaround ‘end of term’ survey for Lammack Primary School’s Head Teacher, Mrs Paula Duckworth.

We asked Paula to comment on the experience of using Facebook to survey parents as part of the school’s ongoing Blippit Social service.

We are so busy but we didn’t need to worry about sorting the survey – it just happened!

Surveying parents is no small task and with time being so short the challenge was how to do it in a way that may also get a wider range of parents responding.

Lammack agreed to our suggestions that they could

  1. do it in Facebook – familiar environment, save some trees
  2. include a random prize draw

With the survey built we then put measures in place to sanity check the Facebook community responses to ensure that

  • participants were actually parents/family
  • it was easy for parents to accurately and quickly respond

Questions were a mix of 1-5 range type (examples below) and free comment areas.

survey questions

Once signed off by school we looked back at previous months’ parental engagement data (included in Blippit Social) to see when parents would be most likely to respond.  We then scheduled a Facebook Update to go on to the school Page at a specific time on a specific day when we knew, based upon our historic data, that parents would be more likely to engage.

Mobile vs Desktop

On average each participant spent 4mins 14secs completing this Parental Questionnaire – which is quite quick when you see the mobile/desktop split of respondents (above)

We’ve a strong feeling that it’s because the survey was actually within Facebook that parents commented more freely and naturally than they might otherwise do.  The comments were only seen by school.  We need to do many more surveys to establish this for sure but the signs were there based on responses.

pretty chart
Example of how respondent answers are presented.

Only the school could see the responses coming in as they happened.  We got the results in Microsoft Excel  as well as ‘pretty’ PDF documents to share with SLT and Governors which will save me time.

What next?
  1. We’ll do more surveys for Heads through the Blippit Social service because we know just how hard it is to fit in doing them efficiently and effectively.
  2. We’ll be doing hashtag surveys next which are really lightweight, fast and dare we say ‘exciting’?

Fancy trying this approach like Lammack Primary?  Just get in touch with us at Blippit.

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