Here’s some interesting stats about UK Facebook users. We were a bit surprised about the gender split and maybe there’s more to this than meets the eye. Our experience seems to indicate that it’s the ladies who engage more with our schools’ Facebook pages than the men.
To add to the mix, this report from All Facebook (2010) aims to shed some light on the differences between how men and women use Facebook. Are they right?
- men do news
- ladies do social & family
Do look at the report and maybe, cautiously, extrapolate the findings in the context of a school Facebook page. It’d be good to reach more Dads, right?